Studying the Audience
Users interact with the product in different ways. Therefore, it is essential to study the audience and develop personas.
A persona is a composite image of the user. It possesses real qualities and goals.
How to Find Personas?
We divide the audience into groups to create persona profiles, forming a sample from three groups:
Getting to Know the User Better
For a complete picture, the information should come from various sources:
Conducting Interviews
We ask about their interaction with the product. For example:
Defining Goals
We highlight key phrases obtained during the interviews to understand why the persona goes through the entire journey. What we want to know:
From the insights gathered, we create persona profiles for which we will develop a map. An ideal profile consists of:
Users interact with the product in different ways. Therefore, it is essential to study the audience and develop personas.
A persona is a composite image of the user. It possesses real qualities and goals.
How to Find Personas?
We divide the audience into groups to create persona profiles, forming a sample from three groups:
- Current users
- Former users
- Users of competing products
Getting to Know the User Better
For a complete picture, the information should come from various sources:
- Research: Surveys, in-depth interviews, polls on social media, web analytics services, forums
- Experience: Ask client-side managers who the users are and what problems they face
Conducting Interviews
We ask about their interaction with the product. For example:
- Which products did you consider before making a decision? What influenced your choice?
- Why and based on what criteria did you choose this product?
- What do you like about using it?
- How do you use the product?
Defining Goals
We highlight key phrases obtained during the interviews to understand why the persona goes through the entire journey. What we want to know:
- What prompted the search for a new product?
- What were the decision-making criteria?
- What other types of products were considered?
- How did you identify or choose them?
- What was important in the selection?
From the insights gathered, we create persona profiles for which we will develop a map. An ideal profile consists of:
- A photo and name of the persona
- Gender, age, occupation
- Goals, motivations, and barriers to using the product.
