Everyone will agree with the thesis that marketing research is an essential tool for brand development. However, in the real working process, when faced with a large volume of operational issues, it can be difficult to pause and recognize the need for additional data.
Today, I will discuss the types of research and when they can provide your business with new opportunities.
What is Marketing Research?
Marketing research is a comprehensive analysis of the brand's environment, demand and supply, the search for potential growth points, and the identification of key risks.
Types of Research:
Today, I will discuss the types of research and when they can provide your business with new opportunities.
What is Marketing Research?
Marketing research is a comprehensive analysis of the brand's environment, demand and supply, the search for potential growth points, and the identification of key risks.
Types of Research:
- Audience research: creating consumer profiles with purchase motivations
- Demand assessment and business case calculations
- Competitor activity overview and successful case studies from related industries
- Testing new products and hypotheses
- When launching a new brand
- During the introduction of a new product to the market
- When preparing a marketing strategy
- To identify new business opportunities
- To evaluate the work done
- When setting up advertising
