What is the Purpose of a Thank You and Success Page?

After the client has completed a conversion action—such as filling out a form on the website and clicking the "Submit" button or making a purchase in an online store—they can be redirected to a thank you or success page.

Such a page is necessary to inform the user that their data has been successfully submitted, explain what to do next, offer additional products or discounts, and encourage them to follow on social media. Let’s break down each point in detail with examples.

Explain What to Do Next

Inform the visitor that their data has been successfully received, and then describe the next step they need to take. For example, if someone subscribes to a newsletter, thank them and let them know they should check their email to confirm their subscription in order to start receiving emails.

Offer Additional Products, Services, or Discounts

Marketers use the thank you page as a step in the sales funnel to upsell products that may potentially interest the customer. For instance, thank the person for their purchase, and then make an offer by showcasing promotional products or informing them about a special deal.

Provide Links to the Company’s Social Media

Social media serves as an additional "touchpoint" for someone who is already inclined to engage with you after making a purchase. They can help keep customers informed about your new offerings, increase loyalty, and potentially influence their decision to make a repeat purchase. Thank the person for filling out the form and invite them to check out your social media while they await a call from a representative. Of course, this is advisable if you regularly post useful information for customers.

For each of the points mentioned above, the key is to provide value. If your offer lacks value, the text may come off as intrusive, and the design may appear overwhelming, causing the thank you page to evoke irritation rather than pleasant emotions.

Don't forget to disable the thank you page from being indexed by search engines, so that only those who have completed a conversion action can access it.